Unlike other text casebooks that focus either on product management or sales management or service operations in isolation from the other activities this extensive exploration of marketing linkages provides a detailed look at the increasingly intertwined product sales and service tasks in a variety of business settings. Get this from a library managing marketing linkages text cases and readings frank v cespedes comprised of an introductory chapter four readings and twelve diverse case studies managing marketing linkages by frank v cespedes explains how external market factors and internal . This exploration of marketing linkages provides a look at the increasingly intertwined product sales and service tasks in a variety of business settings the introduction readings and 12 cases discuss aspects of organization and implementation the interaction of external market factors and . Managing marketing text cases and readings responsibility thomas v bonoma imprint new york free press london collier macmillan c1984 physical description marketing management marketing management case studies bibliographic information publication date 1984 note includes index isbn 0029037204. Transnational management 6th edition text cases and readings in cross marketing essentials 7th edition aise cengagebrain download books transnational management 6th edition text cases and readings in cross border management online download books transnational management 6th edition text cases and readings in cross border management
How it works:
1. Register a Free 1 month Trial Account.
2. Download as many books as you like ( Personal use )
3. No Commitment. Cancel anytime.
4. Join Over 100.000 Happy Readers.
5. That's it. What you waiting for? Sign Up and Get Your Books.