The world of goods in this new edition with a new introduction bridges a gap between what economists say about the specialized topic called consumption behavior and what anthropologists know about why people want things the economist assumes the desire for objects is an individual psychological urge. When an anthropologist and an economist combine to write a book about consumption it is not a sermon against materialism nor a moan against consumerism the world of goods in this new edition with a new introduction bridges a gap between what economists say about the specialized topic called . Watch the flow of goods if we want to understand what consumption is doing to the form of society mary douglas retired as professor of anthropology at university college london in 1977 and taught in america until 1988 baron isherwood is an economist and is director of the regeneration group government office for the north west manchester. The world of goods asks new questions about why people save why they spend what they buy and why they sometimes but not always make fine distinctions about quality it is well understood now that consumption goods communicate create identity and establish relationships. In this pioneering work a leading anthropologist an economist join forces to bridge the gap between what anthropologists know about why objects are desired and what economists say about consumption behaviour there is obloquy for merchandising and guilt in ownership a growing swell of protest
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